Did Elon Musk Just Dominate with Content Marketing? Yes, and Here’s How
For everyone who doesn’t know me, my name is Louis and I’m the Content Success Manager at No Strings Content. Today, I want to discuss what I believe was the most effective content marketing of 2019.
Does anyone else think Elon Musk’s new truck’s failed window demonstration was an example of content marketing promoting brand awareness? I do, and here’s why.
1. Musk may or may not have targeted an audience.
Think about it. Who would’ve published the unveiling of the new Tesla Cybertruck without enticement from this stunt?
Some publications would’ve, sure. But the coverage wouldn’t have reached these heights.
After the bulletproof glass shattered, the fail was picked up by BBC, The Guardian, Forbes, the Daily Beast, Buzz Feed, and a score of other news publications; publications that normally wouldn’t have given such attention to the company. But this was just the tip of the target audience iceberg.
Hitting these news stations with such a “massive fail” attracted the meme-makers. With the popularity of social media networks so high, the use of meme propagation, video sharing, and statuses also helped guide the Cybertruck failure to the masses.
