Tips to Transform Your Content Marketing in 2021
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Every business starts with an idea. But how do you grow a targeted audience?
Sure, building your business to appeal to the masses is an ideal approach. However, you need customers.
Reaching potential customers is no easy feat.
Kevin Costner’s character in Field of Dreams is quoted saying, “If you build it, they will come.” But applying that line in the world of business?
Not the best idea.
Business growth doesn’t come from the build.
You can have the most incredible business on the planet. But if you’re not marketing it properly, no one will be drawn to it.
It’s necessary to go out into the world — or on the Internet — to find your customers.
But that costs money.
So how should you market on a small business budget?
Well, first you need to determine where you’ll find your target customers. Then, it’s time to get your business in front of them.
Sounds easy, right?
It can be. However, effectively marketing your business will require you to build long-term relationships with your potential customers.
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Building a Relationship With Your Audience
Once you find your target customers, you don’t want to try selling them — at least not until you've earned their trust.
Call me old-fashioned, but I’m firm in the belief that you should give before you get. This applies to building business relationships, as well.
Dance the dance, walk the walk, and talk the talk. Gain your audience’s trust before you attempt to sell them on your…
